The hottest Hengan Group won the 70th anniversary

Heng'an group was awarded the "70th anniversary brand of new China"

release date: Source: Heng'an

on October 15, the 70th anniversary brand ceremony of the founding of new China was held at the Beijing National Convention Center, and the large manufacturer of Jinan new era Gold Testing Instrument Co., Ltd. was trustworthy. Heng'an group was awarded the honor of "70th anniversary brand of new China". Xuqingchi, executive director and vice president of operation center of HengAn International Group Co., Ltd., attended the award ceremony

among the 70 most representative brands awarded this time, some were born at the beginning of the founding of new China, and some grew rapidly in the wave of reform and opening up, all of which have made outstanding contributions to China's economic and social development and the revitalization of national industries, including Huawei, Tencent, Yili, HNA, BYD, TCL, Xinhua Bookstore and other brands

it is reported that the event was guided by the national development and Reform Commission, the Ministry of industry and information technology, the Chinese Academy of Sciences and other national ministries and commissions, and hosted by CCTV and the China Advertising Association. It aims to review and commend outstanding brands since the 70th anniversary of the founding of new China, so as to pay tribute to the great era and promote the rapid development of Chinese brands to the world

Xu Qingchi, executive director and vice president of operation center of HengAn International Group Co., Ltd., attended the award ceremony and delivered his acceptance speech. Xu Qingchi said that Heng'an group was born in the great era of reform and opening up, and also positioned the development status of China's fiber material industry. For more than 30 years, adhering to the concept of "pursuing health, growing together with you and me", with continuous reform and innovation, it has provided Chinese consumers with the best quality products and services, and practiced the national responsibility of a big country brand, Hengan Group is committed to becoming an international top household goods enterprise, making the pointer return to zero and changing greatly, serving China and going to the world

exclusive interview

Xu Qingchi:

created by HengAn, the world shares

on the 15th, after participating in the "brand ceremony for the 70th anniversary of the founding of new China", Xu Qingchi, executive director and vice president of the operation center of HengAn International Group Co., Ltd., accepted an exclusive interview with CCTV. Xu Qingchi said that the development of HengAn for more than 30 years has laid a solid brand foundation. 7. Sample diameter: 10400mm. In the future, it will continue to share "HengAn creation" with the world with continuous innovation, a broader vision, and higher quality products and services

cctv: socialism with Chinese characteristics has entered a new era. Standing at a new historical starting point, what methods and measures do you think Chinese enterprises should adopt to promote Chinese brands to truly become big country brands? How do you define big country brands

Xu Qingchi: our country is so large, with a population of 1.4 billion. I think if the vast majority of Chinese consumers can enjoy our products, recognize our products, and truly pass the historical accumulation and stand the test of consumers, then we are a big brand

therefore, we should be more focused, more professional, based on the most essential products, and constantly improve our services to consumers, so as to promote Chinese brands to become big brands. From enterprise brand to big country brand, we should have the spirit of dedication and initiative

cctv: in the new era, the state vigorously advocates the development of brand economy. Please talk about your experience. What is the biggest challenge for enterprises to develop brands? What are the key factors

Xu Qingchi: the biggest challenge is the sustainable innovation ability of the enterprise. The building of enterprise brand requires quality as the support and innovation as the traction. We should continue to provide high-quality products and services based on the needs of consumers, and achieve excellent enterprise brand through continuous accumulation and forging

cctv: after the reform and opening up, China has made great achievements in promoting Chinese enterprises to "go global". This process can be described as the coexistence of challenges and opportunities for Chinese brands. In this environment, how do you think Chinese brands can better "go global" and enhance their international influence? What are the problems and challenges for Chinese brands to realize the real "going global"

Xu Qingchi: when Chinese brands go global, products and services are the foundation, and brands and values are the essence. Therefore, now more and more enterprises are seeking to export their own brands, which is the long-term plan. Of course, this goal has a long way to go. While improving ourselves, we also need to gradually understand each other's market, know ourselves and know each other, so as to integrate smoothly, gain recognition and succeed

taking HengAn as an example, since 2016, we have started from our own enterprise strategy, actively responded to the national "one road and one belt" initiative, accelerated the pace of globalization, and successively deployed industrial bases or marketing centers in Russia, Finland, Indonesia, Malaysia and other countries and regions. Because the integration of the global economy contains more opportunities, HengAn has laid a solid brand foundation for more than 30 years of development, and will continue to innovate in the future, With a broader vision and higher quality products and services, we will share "HengAn creation" with the world

cctv: please pay tribute to the 70th anniversary of the founding of new China in one sentence

Xu Qiuchi: 70 years of glorious journey, 70 years of great rejuvenation! Pursue health, you and I grow together! Big country brand, national responsibility, serve China and go to the world! I wish the motherland prosperity and the country stability