Problems and advantages in the growth of the hotte

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Problems and advantages faced by ASP in its growth

asp is the abbreviation of English application service provider, which is directly translated as "application service makrobled m525 (PC PBT mixture) and bayband M750 (PC ABS Blend) provided by covestro company: makrobled m525 can be used as a shell provider of wearable medical devices that directly contact with undamaged skin". The simple definition is: ASP refers to providing and managing application services for multiple entities from the data center through a wide area. The content of ASP includes the following aspects: taking application as the business core; Selling app access; Centralized management; Serve multiple customers; Provide corresponding services with customers according to the contract

I. the object of ASP and the fundamental difference between ASP and traditional resource outsourcers

ASP is mainly aimed at small and medium-sized enterprises. At present, China's small and medium-sized enterprises play an important role in the national economy, accounting for 99% of the total number of enterprises, providing 60% of the export volume, the total output value of small and medium-sized industrial enterprises accounts for 60% of the total industrial output, and small and medium-sized circulation enterprises account for more than 90% of the national retail outlets. ASP mainly helps small and medium-sized enterprises:

save funds. Using ASP, you can pay only a small rent

reduce costs. It can save maintenance and management costs. Secondly, it can also save a lot of human and material resources

improve management level. Using ASP, we can organically combine the modern management concept with small and medium-sized enterprises, enrich the management means of enterprises, and improve the management level

asp is a kind of resource outsourcing, but it is fundamentally different from traditional resource outsourcing, which is mainly manifested in that ASP manages applications and their components in a central location rather than in the location of customers; Its application is accessed on and used through standard web interface; At the same time, ASP applications can be expanded and shrunk as needed, and can be upgraded and maintained centrally

second, what is the reason why ASP did not grow rapidly in the past

first of all, ASP needs to take the foundation of the whole social environment as the support and guarantee. Although China has done a lot of work in establishing information infrastructure and carrying out information exchange in the past decade, it is still very weak on the whole, especially in economically underdeveloped areas, where information awareness is not strong and information transmission is not smooth

secondly, the construction of the state in the legal protection of electronic transactions, payment credit, goods distribution, network security and other aspects generally needs to be improved, such as the lack of effective legal and technical prevention of computer networks and crimes

third, some enterprises are worried about commercial leaks, system attacks and virus attacks, resulting in data loss and destruction, and even system paralysis, affecting the normal production and business activities of enterprises

finally, from the perspective of the information system itself, there are problems such as not meeting the individual needs of small and medium-sized enterprises, and the implementation process is too complicated

III. what are the reasons for small and medium-sized enterprises to choose ASP products and services and the obstacles that hinder the promotion and application of ASP

asp can reduce the investment risk and initial investment of enterprise application system, quickly obtain application solutions, deploy and manage the application system easily, avoid the subsequent maintenance and upgrading of the application system, reduce the training cost of the enterprise, and improve the operation efficiency of the enterprise. There is no need to recruit professional IT personnel. The application is standardized, the enterprise can choose flexibly, and the enterprise can enjoy a higher level of professional services, The charging mode of ASP service is very flexible, which reduces the burden of small and medium-sized enterprises

the main reason for the unsatisfactory development of ASP is that domestic enterprises have doubts about the security, confidentiality and network stability of data, resulting in the slow development of ASP application market. There are also some enterprises with insufficient credit, which have a great negative impact on the development of ASP

the first obstacle is honesty. At present, the integrity between enterprises and service providers is not enough. Enterprises have always been worried about the problem that "my accounts are handed over to the service center. What will the center staff do according to? Is it safe to put the financial data there? Can it be handled flexibly?" wait. Therefore, it is still an urgent problem to be solved that how the enterprise trusts the service provider and whether it is willing to hand over the data to the supplier

the second obstacle is the problem of demand and service personalization. Service providers face several enterprises, so what business to outsource is to consider what business can be standardized

third, although all software may be suitable for ASP mode, software vendors can launch quite few products suitable for ASP mode

fourth, what should we pay attention to when implementing ASP

not long ago, the "K) display mode" organized by the Ministry of science and technology of the people's Republic of China: data and curves are dynamically displayed with the experimental process; the 2005 Symposium on Information Engineering in manufacturing industry "specially introduced the successful experience of ASP in various places. ASP development today mainly depends on specialty and service, so it should try to change the advantages of machine conditions. Based on the advantages of" industry and specialty "," specialty "means not only" specialty ", but also" specialization "! Only when ASP accumulates professional products and services and gives full play to its professional advantages can it find its survival orientation and raise the threshold of competition

when implementing ASP in small and medium-sized enterprises, we must pay attention to the following aspects:

first, establish objective evaluation standards and select appropriate suppliers. When choosing an outsourcer, we should not choose the lowest quotation based on subjective or personal preferences. Price is only a part of the total cost, and the benefits obtained in terms of price may be lost again in terms of operating costs and performance

the second is to analyze the needs and determine the appropriate outsourcing mode. Many enterprises have not thoroughly analyzed their it needs. They choose outsourcing services only for immediate short-term results. Doing so is not worth the loss. Enterprises should at least grasp the autonomy of the core level, which is the key to cultivate, improve and maintain the core competence of enterprises

third, conclude flexible and beneficial contracts; Contract is an important link for enterprises to determine ASP services. If the price and service level are set too hard at the beginning of the contract, the fixed terms set in the initial stage are likely to hinder sustainable development. At the same time, if the contract lacks flexibility, some key assumptions on which all outsourcing contracts are based may change after the contract is signed. Once the two sides cannot continue to communicate effectively, it will inevitably lead to different project results

in this regard, the business philosophy should adapt to today's open and competitive environment, establish the marketing concept of customer first, establish the "win-win" enterprise cooperation standard, and establish the competition concept of "rapid response". The rapidly changing modern environment puts forward higher requirements for the speed of enterprise operation, and the key to the success of suppliers is to create a rapid response information platform suitable for enterprises

finally, coordinate cross-cultural management. Cultural differences with outsourcers may lead to misunderstanding and mistrust. If the problem is difficult to reconcile, the outcome is self-evident

v. the prospect of ASP? What kind of software is suitable for ASP

asp can provide a lot of services, but I don't think it can include everything, because the development of application software is very fast, and there may be better in the future. However, compared with ASP, the traditional software model has four "dead spots", which cannot be solved in a short time

first, piracy. The biggest enemy of software vendors is piracy, and no one can escape this robbery. ASP is not worried about piracy. The software is installed in the ASP machine, and customers only use it after authentication. No one can take advantage of ASP

second, it is mainly about the gap between the utilization commitment of heat dissipation and the user experience. In order to persuade users to spend money to buy, manufacturers cannot help exaggerating. There is often a big gap between the manufacturer's commitment and the user's actual experience after use. ASP does not have this problem. Customers can try it for free before they decide to buy ASP services. Customers decide whether to buy or not, which depends on their trial experience. The promotion of ASP is only expected to bring more customers to try. Even if customers spend money to buy ASP services, they can stop at any time if they are not satisfied at any time. They don't spend money wrongly, and it's good to be together and good to be scattered. Traditional software is not good. You have bought it and want to return it? Difficult

the third is the problem of accounts receivable. Accounts receivable is the most difficult problem for enterprise application software providers, and many of them are brought down by it. What if the customer uses your software on his computer but doesn't pay for it? Difficult! ASP has no accounts receivable issues. If the customer fails to pay after the probation period, the customer will not be able to use it; The customer paid for it and the usage period is up. Without renewal, the customer can't use it. It's simple and fair

fourth, upgrading and technical services. The funds for traditional software manufacturers to continuously develop new products are mainly from the upgrading and maintenance costs paid by customers. What about customers? Probably few companies are willing to pay. ASP does not have this problem. Customers only pay one kind of fee: royalties. ASP decided to spend most of the money it received on developing new products. The software is updated and upgraded at any time in ASP, and customers use the same latest version. Everyone is relieved

to develop ASP, one is to improve the adaptability of software products to ASP, the other is to improve the awareness of small and medium-sized enterprises to ASP, and to promote ASP, we still need to start with users and software enterprises

how to make more software suitable for ASP mode? At least two conditions are required. First of all, ASP software functions should be universal, and more than 95% functions of this type of products need to be integrated. Secondly, the software should be very "stupid", which is not only highly productized, but also easy to operate and understand. In ASP mode, users can only install and use products directly on the Internet. If the software cannot be "fool", it is impossible to comply with ASP mode. Especially for small and medium-sized enterprises, the maturity and ease of use of software is more critical. Because small and medium-sized enterprises lack professional information knowledge and experience, professional IT personnel, and even funds, the requirements for software are also quite stringent

from another perspective, it can be seen that as long as ASP mode software meets the needs of small and medium-sized enterprises, the prospect will be very broad. (end)

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